Pay per Click Software Market 2020 Industry Size, Business Opportunities, Top Key Players, and Globa

The global Pay Per Click (PPC) Software Market Share is set to gain traction from the rising integration of machine learning (ML) and artificial intelligence (AI) with PPC software solutions. This information is given by Fortune Business Insights™ in a new study, titled, “Pay per click Software Market Size, Share & COVID-19 Impact Analysis, By Type (Search Advertising, Social Media Advertising, Remarketing, Online Shopping, Display Advertising, And Others), By Deployment (Cloud, On-premises), By Enterprise Size (Small & Medium Enterprise (SMEs), Large Enterprises), By End-user (BFSI, Retail & Ecommerce, Automotive, Healthcare, Media and Entertainment, IT & Telecom, And Others), and Regional Forecast, 2020-2027.” The study further mentions that the pay per click software market size was USD 12.58 billion in 2019 and is projected to reach USD 28.62 billion by 2027, exhibiting a CAGR of 11.2% during the forecast period.

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COVID-19 Pandemic: Declining Ad Spending Worldwide May Affect Growth

The outbreak of the COVID-19 pandemic has changed the work culture in various countries worldwide. The World Economic Forum declared that on an average, June 2020, the ad spending was down by 12% and 7% in France and Germany, respectively. Europe’s spending declined by 9%. The BFSI sector is nowadays connecting with their clients by taking advantage of the cost-effective PPC software solutions. Most of the other businesses are creating awareness of numerous safety norms amid the COVID-19 pandemic with the help of social media management and PPC platforms. Our reports will provide elaborate analysis of every aspect of the pandemic to help you grow.

To get to know more about the short-term and long-term impact of COVID-19 on this Pay Per Click Software Market,

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A list of all the prominent pay-per-click software providers operating in the global market:

• Alphabet Inc. (Google LLC) (California, United States)

• Microsoft Corporation (New Mexico, United States)

• Facebook, Inc. (California, United States)

• WordStream (Massachusetts, United States)

• Optmyzr (California, United States)

• SEMrush (Massachusetts, United States)

• Acquisio (Brossard, Canada)

• Kenshoo, Ltd. (Tel Aviv-Yafo, Israel)

• Marin Software (California, United States)

• Spaceboost (Barcelona, Spain)

• Adzooma (Nottingham, England)

• AdStage, Inc. (California, United States)

• SpyFu (Arizona, United States)

• Adalysis Limited (London, England)

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How Was This Report Created?

The Pay Per Click Software Market comprises a large number of regulatory organizations, processors, and stakeholders. Primary resources from both demand and supply sides of the market were interviewed to gather quantitative and qualitative information. The secondary research included white papers, annual reports, articles by recognized authors, certified publications, and trade directories.

Table Of Content Pay Per Click Software Market

1 Introduction

1. Definition, By Segment 1.2. Research Methodology/Approach 1.3. Data Sources

2 Key Takeaways

3 Pay Per Click Software Market Dynamics

3.1. Macro and Micro Economic Indicators 3.2. Drivers, Restraints, Opportunities and Trends 3.3. Impact of COVID-19 3.3.1. Short-term Impact 3.3.2. Long-term Impact

4 Competition Landscape

4.1. Business Strategies Adopted by Key Players 4.2. Consolidated SWOT Analysis of Key Players 4.3. PESTLE Analysis 4.4. Porter’s Five Force Analysis 4.5. Supply chain Analysis

5 Global Pay-Per-Click Software Key Players Market Share Insights and Analysis, 2019

6 Key Pay Per Click Software Market Insights and Strategic Recommendations

7 Primary Interviewee’s Key Responses

8 Companies Profiled (Covered for key 10 players only)

8.1. Overview 8.1.1. Key Management 8.1.2. Headquarters etc.

8.2. Offerings/Business Segments

8.3. Key Details (Key details are subjected to data availability in public domain and/or on paid databases) 8.3.1. Employee Size 8.3.2. Key Financials 8.3.2.1. Past and Current Revenue 8.3.2.2. Gross Margin 8.3.2.3. Geographical Share 8.3.2.4. Business Segment Share

8.4. Recent Developments

TOC Continued…!

Key Players Focus on Introducing Novel Pay Per Click Software Market Solutions to Gain Competitive Edge

The market for Pay Per Click Software Market contains several renowned companies that are mainly striving to gain a competitive edge by launching unique solutions. Some of the others are also engaging in mergers and acquisitions to strengthen their positions. Below are the two latest industry developments:

• April 2020: SEMrush introduced a new tool named Traffic Jet to deliver significant benefits to small and medium enterprises (SMEs). They can get instant access to hundreds of traffic sources, such as Facebook, Microsoft Advertising, Instagram, Reddit, Quora, Amazon, and Google Search & Display.

• May 2020: WordStream broadened its Shutterstock integration to house video clips while developing Facebook ads. This feature will help SMEs to gain more opportunities in the field of video marketing.

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